Chinese New Year
As part of our remit at the Beijing Open 2025, we developed and produced a bespoke content moment designed for release during Chinese New Year 2026, celebrating the upcoming Year of the Horse.
The brief was simple but culturally resonant. Create a light, human piece of content that would feel authentic to the players while tapping into the spirit of Lunar New Year. Our approach centred on spontaneity and personality rather than scripted responses.