GEL CUMULUS 16 Launch

In celebration of the launch of the new ASICS GEL-CUMULUS 16 in three striking colourways, we created an immersive, Japanese-inspired experience in ode to ASICS’ rich heritage.

The event brought together a curated group of fashion-forward female influencers for an intimate workshop and dinner that embodied the brand’s distinctive feminine x tomboy aesthetic. Guests were invited to explore the world of ASICS through refined design details, cultural nods to Japan, and elevated storytelling.