Nike Ice Cream Truck

To celebrate England’s Quarter and Semi Final matches, I produced a multi-location Nike activation across London, Liverpool and Manchester combining a roving merchandise truck with an in-store experience at Nike Oxford Circus with 2.5 days to produce. The activation included product sales, merchandise and merchandise giveaways, face painting, temporary tattoos, DJs and live crowd engagement, all designed to build excitement around the match and create a high-energy fan experience.

More pictures coming soon…

Agency: 160/90