Nike England Quarter Finals Ice Cream Truck

To celebrate England’s Quarter Final matches, I produced a multi-location Nike activation across 4 locations in London, combining a roving merchandise truck with an in-store experience at Nike Oxford Circus with 2.5 days to produce. The activation included product sales and merchandise giveaways, face painting, temporary tattoos, DJs and live crowd engagement, all designed to build excitement around the match and create a high-energy fan experience to get England match ready.