Nike England Semi Finals Ice Cream Truck

Off the back of England’s Quarter Final win, I produced a multi-location Nike activation across London, Liverpool and Manchaester combining a roving merchandise truck with an in-store experience at Nike Oxford Circus with 2 days to produce. The activation included product sales and merchandise giveaways, face painting, temporary tattoos, DJs and live crowd engagement, all designed to build excitement around the match and create a high-energy fan experience to get England match ready.